The Bedtime Breakthrough Moms Are Calling “Magic in a Bottle”

Why Over 168,000 Moms Trust This Natural Magnesium Lotion To Help Their Toddlers Sleep  

Alexandra Grap | June 22, 2025

Children & Well-Being

The 2AM Reality

It’s 2:13 AM. Again.

You’re on the floor next to the crib, patting your toddler’s back in the dark. Or maybe you’re walking laps in the hallway, softly singing a lullaby, desperately hoping this time they’ll stay down. 

Your partner’s snoring in the next room. The clock ticks louder than it should. Your mind races with everything you need to do tomorrow... if only you could sleep.

You’ve tried everything: white noise, blackout curtains, a strict bedtime routine. Even “just let them cry it out.” But nothing works for long.

You’re exhausted. You feel guilty for being frustrated. But mostly… you just want some sleep.

And that’s exactly where thousands of moms found themselves before discovering Junior’s Bedtime Lotion.

What Is Junior’s Bedtime Lotion?

Junior’s Bedtime Lotion is a clean, non-toxic magnesium lotion designed to naturally support your child’s bedtime routine.

It’s not a drug. It’s not melatonin. It’s not a “quick fix” that leaves them groggy in the morning.

It’s an all-natural, soothing blend of magnesium, lavender, chamomile and moisturizing plant oils, designed to calm growing bodies and busy minds.

Used nightly by over 168,000 families, it’s become a trusted part of thousands of homes across America.

Why Magnesium Matters (And Why Your Toddler Might Need More)

Here’s what most parents don’t realize:

Many kids today are magnesium deficient, even when they eat well.

According to the National Institute of Health, magnesium plays a crucial role in sleep regulation, muscle relaxation, and nervous system balance. But due to modern diets and depleted soil, kids often don’t get enough.

The signs?

Trouble falling asleep

Night wakings

Restlessness

Growing pains or leg cramps

Junior's Bedtime Lotion is the solution. It delivers a pure form of magnesium which can be absorbed directly through the skin to quickly replenish our body's stores of magnesium.

No need to fight your toddler to take any magnesium pills or capsules, or choke down chalky powdered drinks.

All it takes is a quick swipe of the lotion on your toddler's feet every night before bed for a good night's sleep.

Real Stories from Real Moms

“The first night we used it, my son fell asleep in 15 minutes and stayed asleep all night. It was like magic.”

– Amy T.

“I was skeptical but desperate. Nothing had worked before. This did. And it smells amazing.”

– Brianna G.

“My daughter used to cry for 2 hours every bedtime. This lotion changed our routine, our sleep, and honestly, our lives.”

– Carla M.

“We call it our 'peace potion.' It’s part of our ritual now. She actually looks forward to bedtime.”

– Jess P.

What’s Inside (And What’s Not)

Every ingredient in Junior’s Bedtime Lotion is hand-selected for safety, effectiveness, and gentleness:

What’s Inside

Magnesium Chloride: calms nerves, eases growing pains, supports deep sleep  

Lavender Essential Oil: clinically shown to reduce anxiety and improve sleep quality

Roman Chamomile: reduces stress, anxiety, and promotes relaxation

Organic Coconut Oil & Mango Butter: moisturizes and protects sensitive skin

What’s Not

No melatonin

No parabens, phthalates or artificial fragrances

No sticky residue or greasy feel

Backed by Science

Magnesium plays a crucial role in our body’s ability to relax and get deep sleep. It naturally reduces stress hormones like cortisol and increases GABA, a neurotransmitter in our brain that promotes deep, restful sleep.

Studies have shown that supplementing with magnesium improves sleep efficiency, increases overall sleep time, and reduces sleep onset latency. And transdermal magnesium (magnesium absorbed directly through the skin) is one of the best ways to replenish our body’s magnesium stores without any unwanted side effects like bloating or loose stools.

The Junior’s Bedtime Lotion is formulated with the purest form of transdermal magnesium, and contains natural botanicals like lavender and chamomile essential oils to help your little one fall asleep, and stay asleep.

This isn’t magic. It's just science meeting motherhood.

How to Use Junior’s Bedtime Lotion

It’s simple and takes less than 30 seconds:

1. Take a pea-sized amount of lotion onto your palm

2. Massage gently into your child’s feet, calves or back

3. Do this 20–30 minutes before bed

Use nightly. Make it part of a predictable routine. Many moms say their kids start asking for their “sleepy lotion” because they know it's time for bed.