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The Truth About Stretch Marks Most Brands Won’t Tell You
And why thousands of pregnant moms are switching to the only stretch mark solution that goes deep enough to make a real difference to their skin.
What Actually Causes Stretch Marks
Most people think stretch marks are about dry skin or lack of moisture.
But here’s what’s really happening under the surface.
The epidermis is the surface layer. It’s your skin’s bodyguard. It keeps out water, dirt, bacteria and even most skincare products too.
The dermis is the middle layer. This is where we have elastic skin fibers. These elastic skin fibers are like tiny rubber bands. They allow our skin to stretch and bounce back, until they’re stretched too far.
The hypodermis is the bottom layer. It helps regulate temperature and protects your organs.
Most people don’t realize that stretch marks actually happen deep in the skin, at the dermis layer.
When your belly grows quickly during pregnancy, it can cause the elastic fibers in the dermis to snap—just like a rubber band that has been stretched too far.
And when these elastic fibers snap, it tears the skin, causing red or purplish scars. These scars are what we know as stretch marks.
Why Most Stretch Mark Products Don’t Work
Here’s the problem no brand wants to admit.
Most stretch mark creams are just fancy body butters.
They feel nice. They smell good. But they sit on the surface of your skin and can't get past the epidermis.
So they never reach the dermis — where stretch marks actually happen.
Do they moisturize? Sure.
Do they prevent stretch marks? Not a chance.
No matter what the label says.
Why True Belly Serum Actually Works
True Belly Serum was created to solve this exact problem.
It is formulated with low molecular weight ingredients that can penetrate the surface of the skin to reach the elastic skin fibers deep in the dermis.
These active ingredients help to strengthen and increase the elasticity of these skin fibers, allowing them to stretch further without snapping, reducing the risk of stretch marks.
Try Risk-Free For 3 Months
Other Creams
True Belly Serum
Backed By Real Science
Clinical studies have shown that Centella Asiatica, the star ingredient in the True Belly Serum, can significantly reduce the risk of getting stretch marks.
One study took a group of pregnant women who already had a history of stretch marks.
They split them into two groups.
Group 1 used a cream with Centella Asiatica
Group 2 used a placebo cream
The results were shocking
89% of the women who used Centella Centella Asiatica didn’t get any stretch marks.
Meanwhile, every single woman in the placebo group got them. This wasn’t random. This was clinically-proven.
Now, before you rush out to grab any skincare product with centella asiatica, here's what you should know: Most skincare products that contain centella asiatica use diluted extracts that only contain 1% to 2% Centella Asiatica, and is made of 98% water and glycerin.
The True Belly Serum uses only pure centella asiatica concentrate. No fluff. No filler.
What About Genetics
Yes, genetics do play a huge role in whether or not you'll get stretch marks because they determine how elastic your skin fibers are.
If you naturally have more elastic skin fibers that can stretch without snapping, you'll avoid getting any stretch marks.
Whereas if you have less elastic skin fibers, then you'll be more prone to get stretch marks.
Now you can't change your DNA, but you can still minimize the risks of getting stretch marks with the True Belly Serum.
Real Moms, Real Results
How Are We Different?
True Belly Serum
Active botanical serum
Absorbs deep into dermis
Strengthens elastic fibers
Clean and natural pregnancy-safe ingredients
Cheap Creams
Just butters and oils
Sits on surface & does nothing
Smells nice
May contain parabens, and other questionable chemicals

4.8/5 | Trusted by 1000+ Happy Mothers
True Belly Serum
Smooth, Stretch Mark-Free Skin Starts Here
Prevents Stretch Marks
Soothes Dry, Itchy Skin
Safe & Clinically Backed Ingredients
1 Bottle
$47/bottle
Free Shipping
2 Bottles
$39.95/bottle
Free Shipping
3 Bottles
$37.60/bottle
Clean Ingredients
Made in Indiana, USA
Ships in 5-7 Days
Sill Got a Question?
When should I start using True Belly Serum?
We recommend starting as early as you can, ideally the moment your bump starts to show. The earlier you start supporting your skin and increasing the elasticity of your skin fibers, the better the chances of avoiding stretch marks.
Can I use this throughout my entire pregnancy?
Yes. The formula is designed to be safe and supportive from early pregnancy through postpartum. Most moms continue using it after birth to help fade any marks and improve skin recovery.
Does it reduce the appearance of existing stretch marks?
Yes, the serum can help to reduce the appearance of existing stretch marks too; especially if they are still new (reddish or purplish in appearance).
Can you use lotions or other products over the True Belly Serum?
Yes, you can. But we recommend applying the True Belly Serum first and allowing it to absorb into the skin before applying other skincare products.
Is this greasy or oily?
Not at all. The serum is lightweight and fast absorbing. It soaks in quickly, and leaves no residue or stickiness. You can apply it and get dressed minutes after.
What if I have sensitive skin?
The formula is gentle, all-natural, and made with ingredients rated 1–2 on the EWG scale—safe even for sensitive skin. If you're unsure, we recommend doing a patch test with a small amount first before applying a full dropper.
What if it doesn’t work for me?
Try it risk-free for 100 days. If you’re not satisfied for any reason, we’ll refund you. No return required. No questions asked.