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Pregnancy › Skincare
Most Moms Stop Their Belly Care Too Early… And They Only Realize It When It's Too Late.
6 minutes to read
“I was so focused on the baby I completely forgot about myself. By the time I looked down at my belly again, my stretch marks had already turned white and nothing I did made a difference in how they looked. I wish someone had told me to keep up my belly care routine.”
If that sounds familiar, you are not alone.
Most moms will have a belly care routine when they are pregnant.
They'll use some sort of oil, cream, or butter to keep their skin moisturized.
Once baby arrives, that routine is usually the first thing to go.
But here's the thing most moms don't realize...
Your Skin Doesn't Stop Changing Just Because Pregnancy Is Over.
In fact, the first 12 months after you give birth is when your skin is most actively changing.
Your skin has just been stretched out for 9 months to accommodate your growing baby.
After birth, it has to repair any damaged collagen and elastin fibers, fade stretch marks, and go through a remodeling process to tighten back up.
This repair process is most active in the first year after birth. After that, your skin "sets", and it becomes much to change its appearance.
Unfortunately, most moms only realize this after the window has already passed.
How you support your skin during this 12-month rebuilding process will affect three things:
1.Stretch Marks
Stretch marks usually begin as red or purple lines on your skin. This is when they are still “active” and your body is working to repair the damage in your skin.
During this stage, how you care for your skin can greatly influence how your stretch marks fade over time.
As your skin continues to recover, these marks will turn into a white or silvery color.
When they reach this stage, they’re considered “set”. At this point, creams will not make a big difference, and more intensive treatments like microneedling or certain laser therapies are needed to improve how they look.
2. C-Section Scars
As a c-section heals, the body produces collagen and skin tissue to fill the gap.
If left alone, the body may sometimes over-produce collagen or lay down this collagen in a more disorganized way, leading to thicker or raised scars.
Supporting the skin with the right topical ingredients during this time can result in a flatter, smoother-looking scar
3. Loose Skin
During pregnancy, your skin stretches to make room for your growing baby, and puts pressure on the collagen and elastin fibers that keep your skin firm.
As a result, these fibers can become weakened or damaged, which is why skin may look looser afterward.
After you give birth, your body naturally begins to repair and rebuild these fibers to help your skin tighten again.
This healing process is most active in the first year, especially the first 12 months, so taking care of your skin during this time, by keeping it hydrated and nourished, can help it feel firmer and look smoother as it recovers.
True Belly Serum was made to support your skin's rebuilding process postpartum.
It is formulated with two key ingredients that have been shown in clinical studies to help with postpartum skin recovery
1. Centella Asiatica
Centella asiatica is a herb used for centuries in wound repair and skin healing. Research shows it helps:
Fade stretch marks by stimulating collagen production and restoring the damaged dermal structure where stretch marks form
Increase skin elasticity by rebuilding the elastin fiber network in the dermis
Support smoother scar healing by influencing how collagen is laid down during the active healing phase, reducing the risk of raised or uneven scars
"Extracts containing asiaticoside and madecassoside, due to the ability to stimulate collagen synthesis in human fibroblasts, are widely used in dermatology and cosmetology as a preventive agent against stretch marks and skin aging."
Source: PMC — Controlled Release of Madecassoside and Asiaticoside of Centella asiatica from Topical Formulations (2024). PMC11643272
2. Hyaluronic Acid
Hyaluronic acid is naturally found in your skin. It draws in moisture and holds it deep in the dermis.
After pregnancy, it keeps the skin deeply hydrated helps it stay flexible and firm while it’s rebuilding, and prevents the dry, crepey texture a lot of moms notice postpartum.
Loved By Moms Across The US
Lightweight. Fast-absorbing. Easy to use daily.
Apply once or twice a day to your belly and any areas you want to support. That’s it.
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Made for this exact stage
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A Serum formulated to support postpartum skin. It pairs Centella asiatica with triple-weight hyaluronic acid to boost hydration and support firmer, more elastic-looking skin.
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100-day risk-free guarantee
Safe for daily use
Made for this exact stage
Free shipping on 2+ bottles
True Belly Serum
Rated 4.7 stars from 377 verified reviews
Supports skin elasticity throughout pregnancy
Minimizes the risk of stretch marks
Results in firmer looking skin postpartum
Made with clean, pregnancy-safe ingredients
Try True Belly Serum Risk-Free
100-day money-back guarantee | No return required | Free shipping on 2+ bottles
